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Taking care of all your financial matters.
We help established businesses, who have experienced the challenges of poor cash-flow and profitability, who recognise the need for professional help to quickly get back on track.
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Our Services

We are passionate about helping business owners to set the right foundations, operate, and achieve success whatever success looks like to them. You deserve a successful business which you run, rather than the business running you!  

We know the issues business owners face either not enough time, money, stress/lack of sleep, or a combination thereof. 60% of business owners are facing endless financial struggles. You are not alone. We are on mission to convert this 60% to 15% of business owners who make a good living. Join us on our mission to help you, the business owner. 

CFO & Start-ups

Working with you to scale up your business

CFO & Scale-ups

Is your accounting system fit for purpose?

CFO & Exit Pass on or sell out?

Creating benchmarks for your business

CFO & Business Planning

Do you have enough sales?

CFO & Systems Reviews

Do your systems all work together?

CFO - Brexit & Global Britain

What is your objective? Pass on, sell out, or scale up?

Why Choose Us

We work with businesses across all sectors. Our experience is in service companies, leisure and hospitality, tech and property. We have considerable experience in working with public sector organisations and understand the challenges of selling in and delivering services to this market.

Regulated ICAEW

Regulated by professional bodies.

Overall Reviews

Excellent peer reviews for peace of mind.

Open Minded

Always applying new technical developments & Opportunities

Blue Sky Thinking

Forward thinking not contained by conventional wisdom

Years Experience
£ m
Budgets of
Customer Satisfaction
Years Business Experience

Frequently Asked Questions

A Chief Financial Officer is responsible for a company’s current and future financial situation. They oversee the financial reporting of the business, providing guidance on where to source or invest company funds. A major source of failures for companies is running out of cash and a CFO will highlight issues early to ensure the business does not get into trouble or if it does, has options to help it recover and then grow.

The role most accountants play is very different from a CFO. An accountant can provide the services of a CFO, however, most accountancy firms have dozens, possibly hundreds of clients and do not have time to spend looking in detail at the figures daily, weekly or monthly. A CFO is more part of your internal team looking forward rather than a consultant who comes in a few times a year to report your last year’s financial figures to the tax authorities. 

Anthony is an experienced Chartered Accountant who has run his own business, worked with the finances of other businesses, and managed the budget of £300m when a member of the executive for Wokingham Bduring his +35-year career. He is married with 2 children. In his spare time has played golf, tennis, hockey, cricket, and bridge. He is Treasurer of Wokingham Conservative Association and a member of Arborfield Church and a member of the Parochial Church Council. 

  • Impeccable levels of integrity and someone you trust, they are handling your money after all!
  • Treating the business as if it were their own. 
  • Accuracy and detail orientation. 
  • Understanding you as a CEO and adapting their style to what you need. 
  • Strategic guidance ability.
  • Solid track record of managing large and small budgets. 
  • Reliability and consistency. 
  • Business development – an ability to connect you with potential clients or partners. 
  • Someone you get on with and whose company you enjoy. 
  • Personal service 
  • Continuous learning.
  • Quality. 
  • Reliability.
  • Integrity.


We aim to make our services affordable, but they must also be cost effective. Our packages start at £750 per month. This may sound a lot to a start-up, however, once you start working with us you might realise you cant afford to not have a CFO.

We advise you to work with us for a minimum of 6 months to set up everything you need and to start to see the benefits. This will give us and you time to build the financial systems and reporting to run your business more effectively. We can increase or reduce your time commitment after this period. 

Anthony Pollock has experience running his own business, unlike many CFOs. Therefore, he understands the CEO mindset. He also worked with of startups and small businesses over his 35+ years of experience. He is a Chartered Accountant which means that he has professional qualification with the governing bodies in the industry. To speak to some previous clients, please contact us. 

We offer a 1 hour, getting to know you, session free of charge once you answer our business health check. After that, we can establish what you might need and can advice you on how much require of our services. You can then make your own decision. 

If you are commercially aware and confident and capable running the financial affairs of your business, you may not need a CFO. However, most business owners would prefer to focus on sales, marketing, product development or operations and in general growing the business.   

The question is how valuable your time is 

What could you do with at least an extra 4 hours a month? How profitable for the company would that extra 4 hours a month be from the additional sales you could generate?