A new year has dawned, with businesses wanting to leap into action, growing their businesses & achieving new objectives.

Businesses are constantly questioning efficacy of their marketing strategy & business model, the impact of technology on how they do business, staffing issues & even if they have the right product.

All these are organisational issues which are often followed by the various financial challenges such as, collecting cash from you customers, paying for product upgrades, the gross profit margin or keeping overhead costs down.

These different components need to be reconciled & integrated so that they operate effectively as a whole. This is challenging. Most successful businesses find that they have these pieces working quite well but don’t always know why. In this situation things can go wrong very quickly & can be made worse if much of the integration has been inherited with current management not understanding why everything works the way it does.

Businesses that have a coherent plan will have the best chance of effectively addressing problems as they arise. So, make sure that you understand the different pieces and how they interact together, so as to have a successful 2021 despite Covid lockdowns & their consequences.