Whilst reading this book I could not help but think of ‘The E-Myth’ book by Michael Gerber (another great book recommended by me last year). This book is written like a fictional story of how a business owner who has read ‘The E-Myth’ might run an agency. This is a great little book that helps you to think about how a potential buyer might value your business and provides tips on how to bets position your business to sell.

It uses a fictional story of a design agency owner named Alex who is struggling with various issues and trying to grow his agency. He is mentored by Ted (the voice of wisdom) into changes he needs to make to improve his agency; specialising in one service, having detailed and an easy to follow processes for staff to follow, generate recurring revenue, to create a business that runs without you, the business owner’s daily input.

The book advises specialising in a service that generates recurring revenue (excellent advice) and advises turning your services into products and putting your prices on your marketing collateral.

The book gives a lot of great tips and insight into growing/selling a business. If you plan to end up selling your business, then the book will give you lots of very good tips on managing staff, clients, and the growth of a business.

It’s still an easy to read page turner that delivers on the promise of the title and I highly recommend it.